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Wednesday, 22 November 2006

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Comments

Jenny Diski

Thank you both. Now I've introduced you to each other, maybe you could continue fine wines and signifier v signified debate conversation by email?

Mike Tintner

Ann, You're quite right that there are different markets involved here. And yes, there are people who love words and language and wordplay, per se, and always will.

I think I'm right though, that the literary market will become ever smaller.

Most people, whether they know it or not, don't want words or any kind of signs per se. They want as direct a contact with reality as possible - (with the signified/ subject, if you like, rather than any particular kind of sign) - and they gravitate rapidly to whatever media give it to them.

The literary and linguistically-inclined have looked down on all such trends for a long time - regarding themselves as more intelligent in their tastes. (That sort of attitude underlay some of Jenny's remarks). In fact, it's quite the reverse. The better you can see (or otherwise sense) directly what you are talking about, the more intelligent (and emotional) you are likely to be on that subject.

We're moving from a literate to a multimediate era of civilization - one of the most momentous changes in history. In the old days it was OK to be complex and difficult, and give armies of critics and academics something to do, and endlessly reread. Nowadays, we don't have time for all that shit - and if you doubt it's shit, look at literary academe. Make it simple, make it clear, and don't piss about. There's a lot of information out there to get through.

But yes, there will always be fine-wine and fine-word-tasting societies - just ever more exclusive. (Fine by me, "ominous" to you?)


Ann Ominous

Mike, you sound awfully like a punter extolling the utter rightness of screwcap plonk while sneering at the very concept of fine wines...not quite realizing that these opposing tastes represent two distinctly different markets. Could anyone ever expect these two groups to agree, philosophically or otherwise? It only behooves the canny bottler/publisher to respect the schism and target appropriately. The overpopulation of the planet assures a large enough demographic at both ends, dear.

Mike Tintner

Nah, you're all literary wankers. Of course, you should apologize (profusely) if your prose or fiction are complex and difficult. Of course, you should be as simple and accessible as tv, or a bullet-pointed webpage, so we can cut to the good bits or the meat. Life's too short.

Enter the fabulous new world of multimedia. Or die a horrible death, like poetry. Tom Wolfe has a great section in "Hooking Up" on how poetry similarly decided to be difficult and inaccessible around the 1880's/1890's with predictable results. Arrgh. Never presume on the reader's patience.

But I liked the tale of arachnophobia, and "sisyphusing" is what I had oft thought, but ne'er so well experessed.

Steven Augustine

Books these days are meant to be ingratiating, unobtrusive little things...compliant and apologetic for not being televisions. The business imperative to 'give the people what they want' blends satanically well with The People's lazy self-regard, forming a closed system from within which 'difficult' (grownup) books appear bossy and rude. Even a reasonably opinionated, well-informed conversationalist is considered bossy and rude by default, these days. I write all this aware of the fact that I am considered a miserable bastard by many acquaintances whose book shelves I can't quite bear to look at.

bumpkin

Someone recently said that a good book is like sheet music in the days before recordings. Music lovers made their own versions, at home, of a composer's work. Readers make their own versions, at home, of a writer's work. If it's not a "good read" I suggest it's the reader's fault, not the writer's. Beckett's novels are not "a good read" but they are amazing and compelling. Good luck with the bumps & bruises; I hope the tea helps.

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